Potawatomi Bingo Casino broke ground on its $150 million, 381-room hotel on July 12, 2012. “This will be very important as we attract new visitors from outside the area.” “The new name also makes it clear what we offer,” Goodrich added. As an established brand, we felt it was important to retain a name that people know and recognize.” “In 23 years, the Potawatomi name has become known for premier entertainment here in Milwaukee. “Changing the property’s name to Potawatomi Hotel & Casino marks an exciting new chapter in the storied evolution of our business,” said Mike Goodrich, general manager. The new logo was designed by the in-house creative team at the Casino. It began in 1991 as Potawatomi Bingo and changed to Potawatomi Bingo Casino in 1993 when it expanded its gaming offerings.
This marks the first time the property has changed its name in more than two decades. The change will take place this summer and recognizes the addition of lodging into its array of entertainment and hospitality offerings. MILWAUKEE (WITI) - Potawatomi Bingo Casino will change the name and logo of its Menomonee Valley entertainment complex to Potawatomi Hotel & Casino.
